Swoopo is possibly the silliest auction site ever.
The breakdown:
- You pay ~$1 for every bid you place
- Your bid raises the purchase price by a set amount (either $.15 or $.01 depending on the type of auction)
So, to take this auction for example:
Canon Rebel XSi
MSRP: $899.99
Final Purchase Price: $23.96
Winner placed 249 bids.
This auction was a ‘penny auction’ which means that each bid increases final price by $.01. The starting price was one penny.
So let’s do some math:
- The winner placed $249 worth of bids, plus pays the final price. So the winner came out with a great deal at $272.96 for a nine hundred dollar camera.
- All the people who placed the other 2,146 bids lost out. As a group they paid more than $2k for the privilege of playing this fancy slot machine.
- $23.95 / .01 (price increase increment) means that Swoopo received $2,395 for all the bids that were placed. Swoopo makes out like a bandid, 266% of the MSRP.
Now take THIS auction for instance:
Nintendo WII
MSRP: $249.99
Final price: $213
Winner placed 18 pids
This auction started at $.15 and each bid increased the price by another $.15.
Math:
- the winner gets merely an okay deal paying $215.70 including their own bid fees for a $250 piece of merchandise.
- $212.85 / .15 = $1419 paid to swoopo in bid fees, an astounding 567% of the MSRP!!!!!
My question is: why not just go to vegas to lose all your money with the off-chance of hitting it big? At least there you get pretty girls and a mild sense of luxury.
4 comments:
I came across that site awhile back...such a rip off...LOL!
But great if you do happen to be the one that won!
Yeah, great deal for one person, very shitty deal for the masses.
Yes, I also agree...it is totally rip off....I am going to dig more into details how much swoopo made so far by scraping all the ended actions till date ( there are around 89000) and analyze the data)
I am going to post it on my blog. http://crmanalyst.blogspot.com/2009/03/swoopo-data-scrape.html
CRM - I'd be interested in seeing the results of that scrape. Most especially I would be interested in seeing an average profit margin vs. the average MSRP for their products.
It just amazes me that people are willing to waste so much money on a site like that...
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